Computing: A Memory Game

Today’s tech-age is fast enabling people to excel in both, professional as well as personal walks of life. Round the clock, people are surrounded by electronic computing devices like computers, mobile phones, and digital cameras that they literally interact with. To make utility possible and effective, personal computing devices and even an enterprise level architecture needs to safely store data. For this, people have options to use Pen drives, portable hard drives, memory cards, etc. whereas enterprises have servers to store and analyze big data. In this fast paced life, with exposure to multiple devices, consumers demand for more data storage on their PCs, Smartphones, Cameras, Tablets, etc. Storing gigabytes of movies, games, songs, audio recordings, photos, etc. for private consumption and storing draft presentations, spreadsheets, softwares, etc. for office use are not uncommon. Apart from just data storage, memory components boosts computer speeds, makes computing easier on-the-go, syncs devices, provides data security, etc.

The industry for end user electronic devices and gadgets is huge globally and the competition even more intense. With more and more vendors in the market, the fight for superiority filters down to the basics of Performance, Price, Utility and Durability offered by the brands. No digital electronics can do without memory, which makes it a vital component.

Given the market dynamics and competition, the memory industry started stabilizing in 2012. Amidst an array of players, Kingston entered the market with a single product. Ever since then, the company founded by John Tu in 1987, has grown to become the world's largest independent manufacturer and leader of memory products. According to reports by international market research firm iSuppli, Kingston Technology is currently the leader with 46.2% market share in Memory modules. Kingston has built itself on trust and reliability along with its foray into the upcoming technologies that are transforming the IT industry. Its product range of memory equipments is world-class and most of them are unique, inspiring, and speak for themselves.

USB 3.0

USB 3.0 offers the same ease-of-use and plug and play capabilities as previous generations of USB technologies but with a 10x performance increase and better power management. The performance boost is because of allowing multiple streams of data transfer and boosts its peak signaling bandwidth to 5Gbp/s. Kingston is present in this category with its products targeted to both, personal and enterprise use and depending on the product, the company has varied levels of encryption for data security.

Solid State Drives

OEMs are now understanding the importance of Solid State Drives (SSDs) over the traditionally used Hard disk drives. An SSD stores data persistently using integrated circuit assemblies and without any actual disk or motors. For notebook or desktop users, switching to SSDs or adding them to the system is simple using upgrade kits that include everything you need as well as software to clone your files and OS in just minutes. Kingston has a broad portfolio of SSD products for consumers as well as enterprises, offering them improved speed, performance and reliability. The company is coming up big in enterprise SSDs for big data and virtualization with its recently launched drive called the SSDnow E50, at a cost-effective price point. The E50 allows an enterprise perform tasks such as data caching, frequently accessed data within applications, online transactional processing and virtualization performance.

Random Access Memory

RAM allows stored data to be accessed directly in any random order. The time to access a given data location varies significantly depending on its physical location. In common usage, the term RAM is synonymous with main memory, the memory available to programs. There is a holistic range of products that Kingston offers in this category of Memory under its HyperX brand. The company offers its HyperX Blue, HyperX Genesis and HyperX Predator categories with more variants under them. Many PC gamers are already familiar with the HyperX brand of high-performance memory. This memory is programmed with faster frequencies and when you "plug" the modules into a system using the Intel "Sandy Bridge" chipset they will automatically "play" at either 1600MHz or 1866MHz inside the notebook.

The IT industry has varied needs as per their requirements and Kingston, as a market leader, understands that. Along with its bundled offerings, the company has given the users an option to customize their systems and servers with System Specific Memory modules that are designed, manufactured and pre-tested to the specifications of almost all OEMs. This is an attempt to showcase the brand’s commitment towards providing better performing and reliable products.

Touted to be the largest independent producer of DRAM memory modules, Kingston is arguably the second largest supplier of flash memory. Research analyst firm Gartner has ranked Kingston as the world's #1 supplier of USB drives, #3 in flash cards and #5 in solid state drives. Kingston Technology has continually set industry standards of quality and reliability throughout its history of combining one of the most extensive and stringent testing processes in the memory industry and a consistent roll-out of innovative technologies.

-Vaibhav K a.k.a @vaimasters