Why Apple launches iPhone 5s and 5C

Amidst all the rumors and whispers, Apple has launched two new flagship smartphones, the iPhone 5s and iPhone 5C. Rumors about most of the specifications were bang on and the event literally had nothing new to showcase.

How was the event a let down:

• iPhone 5 will be obsolete and replaced by the 2 new phones - India just started buying iPhone 5. This is a FacePalm moment.
• iPhone 5s is for the niche market with a high grade aluminum body - Cheers. But at a high price.
• iPhone 5C with a plastic body is mostly for Asia-Pacific market - Which means China ONLY. In any case, the price still remains close to INR 45,000/-
• We knew what is coming in 5s and 5C and we are not impressed
• iPhone in vibrant colors - Sheer Stupidity. We liked it earlier for the professional-cum-elegant look.
• iPhone 5s - in Gold?? - Priceless...
• Nokia added to the fun and late event chaos with its tweets taunting Apple (read more below) 

What we Knew:

Areas	Rumors/Expectations	Actual Specifications	Result
Products	Apple to launch 2 phones, one niche and one for budget consumers	Apple did the same	As expected
Design	Apple to retain its old Form	Apple retained old Form	As expected
Camera	New products to have 13MP camera	Both are still with 8 MP	Falls short
Colors	5S is supposed to be launched in two new colors, champagne gold and a lighter grey version	5s comes in 2 new colors 5C comes in 5 colors	As expected
Processor	Both phones to have the new A7 chip	5s has A7 whereas 5C has the same A6	Partially as expected
Motion processor	Vague rumors about it	5s has a dedicated motion processor	Exceeds expectations
Operating System	Both phones to have the new iOS 7	Both have iOS 7	As expected
Fingerprint reader	Expected in any one model	Only 5s has it	As expected
Display	Both expected to have 300ppi to 330 ppi	Both have 326 ppi	As expected

As opposed to a million eyeballs globally, waiting to see and hear something that they had never before, Apple has not yet published the official video of the event. Or for that matter, no one has. 

However, to explain its Fingerprint technology, Apple has released a short advertisement on YouTube:- https://www.youtube.com/watch?v=QVMyrhxKfMw

Twitter Fight

Nokia UK, during the same time, had a campaign running called #SwitchToLumia on Twitter. During the Apple launch, they were active on Twitter and taunting about Apple products. More than 12,000 people (with a high number of retweets) took notice. Most of the iPhone users engaged in this conversation and showed how Apple was better. Some of its taunting tweets were:

• Thanks, #Apple ;) pic.twitter.com/x4w3r8Ghcy – For their similar color range
• "Real gangsters don't use gold phones." pic.twitter.com/yurtFf3TML – for their Gold plated iPhone 5s
• Second round of #iSpy is about to start! Figure out what we've spotted & you might win a Lumia 1020! pic.twitter.com/iIoVdiSLoz – for showing the lack of difference in Lumia and iPhone

-@vaimasters