Wednesday, April 24, 2013

Release: ASUS & Intel Launch Fonepad in India

New Delhi, 24 April, 2013: ASUS India, a leader in the new digital era, together with Intel India, today announced the availability of the ASUS Fonepad™ in India. The Fonepad is a competitively priced Phablet with 3G connectivity & calling features of a smartphone, with the versatility of a 7-inch tablet. Powered by the latest Intel® Atom™ processor Z2420 with Android 4.1, ASUS Fonepad™ features a vibrant HD display with IPS technology for wide viewing angles and outstanding clarity.

“Users now want a better screen with entertainment, social media and other online activities and this is playing an increasingly important part in our mobile lifestyles,” said Mr. Peter Chang, Regional Director – South Asia & Country Manager, System Business Group, ASUS India. “By incorporating 3G mobile data connectivity with full telephony support, we have made the ASUS Fonepad™ the perfect combination of a tablet and phone in one single device at an affordable price” 

“Innovation is key to success in the mobility segment and that’s our biggest strength. The ASUS Fonepad is a great example of bringing to the market what consumers want; an innovative product that addresses the emerging market, with a large screen size in a mobile device that runs fast with responsive applications,” said Debjani Ghosh, Managing Director- Sales and Marketing Group, Intel South Asia. “This is just the beginning. We will significantly increase the urgency to introduce a range of innovative and differentiated offerings that will shape the future of this segment.” 



Beautiful metallic design with Intel® Atom™ performance 

ASUS Fonepad™ is ideal for people who value both the voice communication features of a smartphone and the entertainment opportunities offered by a tablet, but prefer the convenience of carrying just one device. ASUS Fonepad™ is a sleek, compact tablet with a metallic design that can be held comfortably in one hand, thanks to its light 340g weight and slim 10.4mm profile. Powered by the latest Intel® Atom™ processor Z2420 with full Android compatibility, ASUS Fonepad™ features a perfect balance of performance and energy efficiency, with hardware-accelerated 1080p HD video decoding and up to nine hours of battery life. The 7-inch screen features 10-point multi-touch, and a crisp 1280 x 800 HD resolution for crisp, readable web page text and incredibly detailed photos. IPS technology ensures vibrant color with 178-degree wide viewing angles, and images that are clear and bright, even outdoors. 

Built-in 3G for mobile data and voice calls Built-in 3G with HSPA+ mobile data means ASUS Fonepad™ is an always-connected mobile device for seamless web browsing, fast downloads from Google Play Store, and smooth streaming of audio and video. Thanks to its full 3G telephony support, ASUS Fonepad™ can also be used for voice calls using the built-in noise-cancelling digital microphone or an optional Bluetooth headset. With just one mobile data plan to pay for, running costs are also much lower than those of a separate smartphone and 3G tablet. ASUS Fonepad™ has 8GB of storage capacity and has an SD card slot for up to 32GB of additional storage. It features a 1.2-megapixel front facing camera for easy video chat and a 3-megapixel autofocus rear camera with 720p HD video recording. ASUS SonicMaster audio technology with MaxxAudio 3 processing by Waves ensures clear, well-rounded sound quality. 


Exclusive ASUS apps and accessories enhance productivity 

The ASUS Fonepad™ comes with a number of exclusive ASUS productivity apps: Floating App for easy management of running apps and multi-tasking; SuperNote lite for handwritten notes and drawing; and WebStorage Office Online for Microsoft Office-compatible document editing on the move. Users also get 5GB of free lifetime ASUS WebStorage for syncing and sharing data with other devices. ASUS India has an optional accessory for the ASUS Fonepad™. Available in four snazzy colors, VersaSleeve 7 is a wraparound cover with a folding design that both protects Fonepad™, and props up the screen in two different positions for typing and watching video. Availability and Pricing The ASUS Fonepad™ will be available in India at an MRP of Rs. 15,999/- across Croma stores and select ASUS authorized retail outlets starting 30th April’ 2013. 

Availability and Pricing 
The ASUS Fonepad™ will be available in India at an MRP of Rs. 15,999/- across Croma stores and select ASUS authorized retail outlets starting 30th April’ 2013. For more information, please visit www.in.asus.com


Specification:
Model NameME371MG-1B058A
Screen7" WXGA 1280x800 LED Backlight IPS panel (10 finger multi-touch)
CPUIntel Atom Z2420, 1.2GHz
RAM1G LPDDR2
Storage8G EMMC
WLAN802.11 b/g/n
3GYes
BluetoothBT 3.0
Camera
Front: 1.2M Back: 3M
Battery
4270 mAh Li- Polymer Cell(Up to 9 hrs*)
Operating System
Android 4.1 Jelly Bean
Warranty1 Year Global
GPSGPS Embedded
Major PortsMicro SIM, Micro SD, Micro USB
MRP(INR)15,999/-

* Specifications, content, prices and product availability may vary by region and resell channel and are subject to change without notice. Actual performance may vary depending on applications, usage, environment and other factors. 

** Actual battery life may vary depending on operating conditions, and the specific hardware and software used. 


About ASUS 

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,168 awards in 2012 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2011 was approximately US$11.9 billion and as of September 2012, the brand is estimated to be worth US$1.662 billion.

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