OPPO plans to set up handset assembly unit in India by August '15

OPPO seems to be the first (within the handset makers) to set up its assembly in India. The company will focus on setting up a state of the art facility to manufacture smartphones for the Indian audience as well as key markets overseas. 

According to company spokesperson they will be coming here by around August 2015 to focus on the burgeoning domestic market. That is just 3 months away! 

According to Sky Li, Vice-President, OPPO, “India is the top priority in our expansion plans in South Asia this year. We have received tremendous support and appreciation from the customers and it is now time to reciprocate the feeling. The smartphone boom in India indicates the time is just right to focus on expansion plans and increasing volume in India to a comparable level with the China market in the next five years. 2015 will be a year of expansion for us. We are already among the ‘top three’ players in Indonesia, with more than 11 percent market share. Similarly we have 13 percent in Vietnam and almost 11 percent in Malaysia. Globally, we plan to sell more that 15 million units this year.”

Imp Pointers:

• OPPO entered the Indian market in January 2014 and is aiming for rapid growth and expansion across target markets in India
• OPPO will focus on setting up a state of the art facility to manufacture world class smartphones
• OPPO will cater to the Indian audience as well as key markets overseas
• OPPO India is also speeding up sales and service network and claims to have sold around 400,000 devices in India. It is now targetting sales of 1.5 million units in 2015
• OPPO has plans to expand more service centres this year. As of now, there are 120 service centres across India and are targeting to open 200 service centres by the end of 2015.

(Also referred article from ET)


-vaistorm