Imran Abbas |
We have seen four new General Entertainment Channels (GECs) launched in 2008 : Colors, 9X, Imagine and Real. Except Colors, the others have perished due to lack of original or even gripping content. Amidst the fragmented viewership and the need for differentiated contest, six years later, Zee has introduced a rather new proposition with its channel "Zindagi". This new channel will initially start with Pakistani content with the help of Hum TV which will highlight how our neighbours are indeed not so different. If you ask me, this will cater to a totally untapped viewership.
So, going with the hype around the new channel 'Zindagi - Jodey Dilon Ko' and the curiosity to understand the reason for such a platform, I had to attend this meet organized by IndiBlogger. The organizers believe "Entertainment is seamless as it cuts across boundaries and across all strata of society" and this was a good way to portray this belief. The Leela, Mumbai hosted the main event that also let us interact with the scriptwriters, actors and directors from Pakistan. My First #JodeyDilonKo Moment